As I increasingly found myself tweeting whilst watching TV, I noticed that lots of other people were doing the same thing. Sharing your thoughts about a show with other viewers in real-time is rapidly becoming the digital equivalent of shouting at the telly, only much more fun because you get to see what everybody else is shouting too.

It occurs to me that this adds a whole new dimension to broadcast television and is possibly the start of a fundamental shift in the way we think about the medium. I’ve written about this phenomenon in a little more detail over on the Text 100 blog.

Following on from the earlier post I wrote about which FTSE 100 companies are on Twitter, I thought I’d do a little analysis on which of those brands are the most influential. Since I wrote it while I was at work, I thought it was only fair to post it on the Text 100 blog.

Take a look at the post here – you might be surprised by the results…