Business Blogging

My latest post on the Text 100 blog looks at the spoof BP Global PR Twitter profile that satirises BP’s handling of the recent natural disaster in the Gulf of Mexico. It’s a very funny parody but, like all comms professionals, I shouldn’t laugh too much because there’s no telling when it might be one of my clients on the receiving end of this kind of scathing satire.

My advice – in most cases it’s just as well to take the joke with good grace and look at what you can learn from the experience. Trying to close a parody imitator down will often result in a nasty backlash and add flames to the fire.