I just wanted to flag up a fantastic piece of research we’ve just finished at immediate future that we’re calling “The Truth About Twitter“. After spending a bit of time looking at how brands are using Twitter for PR and marketing campaigns, we decided that there really wasn’t enough good quality research available on what’s really happening in this area.

So, we compiled a list of 140 of the leading UK brands (and a few global brands with a UK presence) that are currently on Twitter and spent a lot of time looking into how they use the channel, including such details as:

• What kind of information they post on Twitter
• What kind of tone they use
• How often they update
• How they’ve customised their Twitter pages
• How long they’ve been on Twitter
• How many followers they have, versus how many people they’re following

The research enabled us to produce a pretty comprehensive report on how brands in all market sectors are using Twitter, what’s working and what people are getting wrong. It’s a pretty hefty report, but it’s well worth a read and you really won’t find anything as detailed as this anywhere else – it’s completely free to download from the company website: http://www.immediatefuture.co.uk/the-truth-about-twitter/