In between all the usual client stuff, I’ve spent an awful lot of time over the past month or so working on a white paper/e-book about how PR and marketing people can incorporate Twitter into their wider communications strategies. I know there’s already quite a lot of stuff out there on this subject, but I’ve tried to create something that goes into a lot more depth and provides practical, usable advice on how you can start making the most of Twitter for your brand/clients. We’re quite proud of it in the office, so I hope other people find it useful.

It’s completely free and you can get a copy from immediate future’s website here: www.immediatefuture.co.uk/twitter-for-pr-and-marketing-professionals/ – all you have to do is send an email to the address listed on that page, and we’ll ping a copy right over to you.

OK, so it turns out that I don’t have time to regularly update this blog in addition to all the stuff I’m doing at immediate future – most of the subjects I would have covered here are now more appropriately discussed over at the company blog. So for now I won’t be doing much here until I can think of some areas of discussion that don’t conflict directly with my company blogging.

In the meantime, why don’t you check out my latest post on measurement in online PR.