Comments on: The myth of automated blog monitoring http://www.business-blogging.co.uk/2008/02/09/the-myth-of-automated-blog-monitoring/ Social media, public relations, tech, navel-gazing Thu, 05 Aug 2010 09:56:50 +0200 http://wordpress.org/?v=2.8.6 hourly 1 By: Mark Westaby http://www.business-blogging.co.uk/2008/02/09/the-myth-of-automated-blog-monitoring/comment-page-1/#comment-15 Mark Westaby Mon, 11 May 2009 21:47:29 +0000 http://www.business-blogging.co.uk/?p=7#comment-15 Be very careful how you read this piece. It's absolutely true that the web knows no geographical boundaries and it is also correct to point out that there's no such thing as a 'European-only' blog. BUT, it is entirely possible that 'Joe' is responsible for blogs emanating from EMEA and that he therefore has to do what he can to determine the source, which isn't unreasonable. It is also possible with today's technology to be 90% to 95% accurate regarding the geography of the source, which is pretty good. Perhaps more importantly is that automated analysis of blogs is now extremely good and much, much better than human analysis. A combination of automated analysis with good practice and common sense would result in a perfectly robust and cost-effective outcome for a client. Be very careful how you read this piece. It’s absolutely true that the web knows no geographical boundaries and it is also correct to point out that there’s no such thing as a ‘European-only’ blog. BUT, it is entirely possible that ‘Joe’ is responsible for blogs emanating from EMEA and that he therefore has to do what he can to determine the source, which isn’t unreasonable. It is also possible with today’s technology to be 90% to 95% accurate regarding the geography of the source, which is pretty good.

Perhaps more importantly is that automated analysis of blogs is now extremely good and much, much better than human analysis. A combination of automated analysis with good practice and common sense would result in a perfectly robust and cost-effective outcome for a client.

]]> By: Simon McDermott http://www.business-blogging.co.uk/2008/02/09/the-myth-of-automated-blog-monitoring/comment-page-1/#comment-4 Simon McDermott Tue, 01 Apr 2008 11:10:43 +0000 http://www.business-blogging.co.uk/?p=7#comment-4 I don't really agree with this, there are techniques to start this process. You certainly need quality checks and there is a "seeding" component to start the crawling. We have successfully brought together 2million + European blogs and quality checks show good results. Simon I don’t really agree with this, there are techniques to start this process. You certainly need quality checks and there is a “seeding” component to start the crawling. We have successfully brought together 2million + European blogs and quality checks show good results. Simon

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